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Women Colleagues

About Us

Committed to Excellence and Growth

The Branding Clinic offers the comprehensive capabilities and deep industry knowledge necessary to help you solve the most complex issues of your organization. Since opening our doors in 2000, we’re proud to say that each year we have a bigger list of returning and new clients.

Want to experience the expertise of The Branding Clinic for yourself? Give us a call today and let’s discuss what we can do for you.

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Our Team

Where the Passion Begins

About: Team
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Kathleen Carroll

CEO & Founder

Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth. She is a seasoned marketing and brand consulting executive known for her passion in unearthing consumer insights and repeatedly translating them into successful business growth ideas. The U-Promise program developed for Citibank and its partners is one of her most recognized and successful in-market concepts.

She is well-known for her ability to translate consumer insights into powerful marketplace concepts. She develops brand positionings, new products and services and brand repositionings that motivate consumers to buy. Kathleen is known for using qualitative research to drive transformational growth strategies for brands in categories as diverse as health and beauty care products, retailing, financial services and consumer electronics.

Kathleen began her career in brand management with Procter & Gamble in the food and health & beauty divisions in the US and Europe for 7 years. She has also worked for H.J. Heinz, a management consulting firm, MCA (Marketing Corporation of America) and was the CMO for two internet start-ups: the internet grocery precursor sold to Peapod and, which Microsoft bought.

She earned at Cornell University a B.S. and MBA in their exclusive 5-year joint degree program. She lives in Ridgewood, NJ, is married and has two sons. She enjoys tennis, cooking and anything French.

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